LONGER AND STRONGER HOLD: For a superior hold and gloss finish, Beardo uses what it calls crystal gel technology with long hold formula that avoids hair damage and gives you a long-lasting hold. MAKES HAIR STYLING EFFORTLESS: Easy to style; easy to wash, get the hair style that you want without weighing the hair down with a non-greasy hold. PREVENTS DRYNESS: Infused with aloe vera extracts that soothe your scalp and prevents itchiness while conditioning your hair