REDUCES SPLIT ENDS & FRIZZ: Specially formulated to reduce frizz & repair damaged hair, the shampoo gives you a settled look. Apple Cider Vinegar helps in reducing dryness while repairing split ends. REPAIRS DRY & DAMAGED HAIR: With time, damaged hair becomes brittle & can also lead to hair fall. Nourishing properties of Vitamin E, Argan Oil, and Glycerin, help in repairing dry & damaged hair. GENTLY CLEANSES & NOURISHES HAIR: Free of harsh chemical-based cleansers such as SLS/SLES, Mamaearth Argan Shampoo is made of gentle cleansers derived from natural sources. It gently cleans the scalp & hair while nourishing it. SUITABLE FOR ALL HAIR TYPES: Made from natural ingredients, the shampoo does not cause any harm & is suitable for all hair types. It is safe for even chemically treated hair. NATURAL & TOXIN FREE: The shampoo is completely free of Parabens, Sulfates, Silicones, Mineral Oil & Dyes.